This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Personalized Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

eCommerce

Challenge: Enhancing Lead Generation & Customer Engagement

Innowise seeks to improve lead generation and customer engagement by leveraging personalized marketing materials. The current process likely relies on manual methods, resulting in inefficiencies and limited personalization capabilities. There is a need for a streamlined system to manage contact information, consent preferences, and deliver targeted marketing campaigns.

About the Client

Innowise is an international fullcycle software development company providing software solutions to other businesses.

Objectives: Implement a Scalable Marketing Automation System

Automate the process of collecting and managing user contact information.
Implement a consent management system compliant with data privacy regulations (e.g., GDPR).
Enable personalized marketing material delivery based on user preferences and behavior.
Improve lead generation and conversion rates.
Enhance customer engagement and retention.

Functional Requirements: Marketing Automation Core

Contact data capture and management (including consent tracking).
Segmentation of users based on defined criteria.
Personalized email and other marketing material creation.
Automated campaign scheduling and delivery.
Performance reporting and analytics (open rates, click-through rates, conversions).
Integration with existing CRM or other marketing tools.

Preferred Technologies: Modern Web Technologies & Cloud Platform

Cloud-based architecture (AWS, Azure, or Google Cloud).

Modern JavaScript framework (React, Angular, or Vue.js).

Backend language (Node.js, Python, or Java).

Database (PostgreSQL or MongoDB).

Required Integrations: CRM & Email Service Providers

CRM system integration (e.g., Salesforce, HubSpot).
Email service provider integration (e.g., SendGrid, Mailchimp).

Non-Functional Requirements: Scalability, Security & Performance

High scalability to handle increasing volumes of data and users.
Robust security measures to protect user data and comply with privacy regulations.
High performance and reliability to ensure seamless operation.
Data privacy and compliance (GDPR, CCPA).

Expected Business Impact: Improved ROI & Customer Relationships

Implementing this system is expected to result in a significant improvement in marketing ROI through increased lead generation, higher conversion rates, and enhanced customer engagement. Improved data management and personalized communication will strengthen customer relationships and foster loyalty. The automated nature of the system will also improve efficiency and reduce manual effort for the marketing team.