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Personalized Marketing Automation Platform

innowise.com

Information technology

Challenge

Innowise needs a system to efficiently manage and automate personalized marketing campaigns, collecting user contact information and obtaining consent for marketing communications in compliance with data privacy regulations (e.g., GDPR, CCPA). The current process relies on manual form submissions and email management, which is inefficient and lacks scalability.

About the Client

Innowise is an international full-cycle software development company providing software solutions to other businesses.

Objectives

Automate lead capture and data collection through online forms.
Implement consent management for personalized marketing materials.
Enhance marketing campaign effectiveness through targeted messaging.
Improve data privacy compliance and security.
Streamline marketing workflows and reduce manual effort.

Functional Requirements

Form builder with customizable fields
Consent management module with opt-in/opt-out functionality
Data segmentation based on user preferences and behavior
Automated email marketing campaign creation and scheduling
Integration with email service providers (ESPs)
Reporting and analytics on campaign performance
Data privacy and security features (e.g., data encryption, access controls)

Preferred Technologies

Cloud-based architecture (e.g., AWS, Azure, Google Cloud)

API-first design

Database (e.g., PostgreSQL, MySQL)

Programming languages (e.g., Python, Java, Node.js)

Integrations Required

Email Service Provider (e.g., SendGrid, Mailchimp)
CRM system (e.g., Salesforce, HubSpot)
Marketing Automation Platform (e.g., Marketo, Pardot)

Non-Functional Requirements

Scalability to handle a large volume of users and data
High availability and reliability
Security to protect user data
Performance to ensure fast response times
Compliance with data privacy regulations (GDPR, CCPA)

Expected Business Impact

Implementing this platform will enable Innowise to improve marketing efficiency, increase lead generation, enhance customer engagement, and strengthen data privacy compliance. This will lead to increased revenue and a stronger brand reputation.