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Personalized Marketing Automation Platform

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise needs a robust system to effectively capture leads through website forms and nurture them with personalized marketing materials. They currently rely on manual processes for sending marketing materials, which is inefficient and lacks personalization. The need to comply with data privacy regulations (implied by the consent statement) adds complexity.

About the Client

Innowise is an international full-cycle software development company providing software solutions to other businesses.

Project Goals

Automate the process of sending personalized marketing materials to website visitors.
Improve lead generation and conversion rates through targeted messaging.
Ensure compliance with data privacy regulations (GDPR/CCPA).
Enhance customer engagement with relevant and timely content.

Functional Requirements

Website form integration for lead capture.
Audience segmentation based on user behavior and demographics.
Personalized email templates with dynamic content.
Automated email workflows and triggered campaigns.
Consent management to comply with data privacy regulations.
Reporting and analytics on campaign performance.

Preferred Technologies

Cloud-based platform (AWS, Azure, or Google Cloud)

API integrations with existing CRM and marketing automation systems

Secure data storage and encryption

Integrations Required

CRM systems (e.g., Salesforce, HubSpot)
Existing marketing automation platforms (if applicable)
Email service providers (e.g., SendGrid, Mailgun)

Key Non-Functional Requirements

Scalability to handle a growing volume of leads and emails.
High performance and reliability.
Robust security to protect user data.
Compliance with data privacy regulations (GDPR/CCPA).

Expected Business Impact

Implementing this personalized marketing automation platform is expected to significantly improve lead generation, increase conversion rates, and enhance customer engagement. This will ultimately lead to increased revenue and improved customer lifetime value. Compliance with data privacy regulations will mitigate legal risks and build trust with customers.