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Personalized Marketing Automation Platform

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise is seeking to improve lead generation and customer engagement by effectively collecting and utilizing contact information for personalized marketing. They aim to move beyond basic contact collection to a system that allows for targeted marketing communications and data-driven insights.

About the Client

Innowise is an international fullcycle software development company founded in 2007, developing software for other professionals worldwide.

Project Goals

Increase qualified lead generation.
Improve customer engagement through personalized communication.
Enhance marketing ROI through targeted campaigns.
Streamline the process of collecting and managing customer data for marketing purposes.

Functional Requirements

Contact form integration with website.
Consent management mechanism (GDPR compliance).
Automated email marketing campaign setup.
Personalized content delivery based on user preferences.
Data storage and management for marketing purposes.
Reporting and analytics on marketing campaign performance.

Preferred Technologies

Email marketing platform integration (e.g., SendGrid, Mailchimp).

CRM integration (e.g., Salesforce, HubSpot).

API for data integration.

Required Integrations

Website CMS (e.g., WordPress, Drupal).
CRM system.
Email marketing service.

Key Non-Functional Requirements

Scalability to handle a large volume of leads.
High availability and reliability.
Data security and privacy compliance (GDPR, CCPA).
Performance and fast delivery of marketing materials.

Expected Business Impact

Successful implementation will result in increased lead quality, improved customer engagement, higher conversion rates, and a stronger return on marketing investment for Innowise.