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Personalized Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

eCommerce

Challenge: Lead Generation and Marketing Automation

Innowise aims to improve lead generation and customer engagement by effectively collecting and utilizing contact information for personalized marketing initiatives. The current process relies on manual data collection and lacks automated personalization, leading to inefficiencies in marketing efforts and potentially lower conversion rates.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to other businesses.

Project Goals

Automate the collection and storage of user contact information.
Enable personalized marketing communication based on user data and preferences.
Improve lead generation and conversion rates.
Enhance customer engagement through relevant marketing materials.
Ensure compliance with data privacy regulations (e.g., GDPR).

Functional Requirements

Contact form integration on the website.
Consent management mechanism for marketing communications.
Data storage and management of user contact information.
Segmentation of users based on their preferences and demographics.
Personalized email marketing campaign creation and execution.
Tracking of campaign performance (e.g., open rates, click-through rates).
Reporting and analytics dashboard.

Preferred Technologies

PHP

MySQL

HTML

CSS

JavaScript

Integrations Required

Email marketing platform (e.g., SendGrid, Mailchimp)

Non-Functional Requirements

Scalability to handle a large number of users and contacts.
High availability and reliability.
Data security and privacy compliance.
Performance optimization for fast loading times.
User-friendly interface.

Expected Business Impact

Successful implementation of this project will lead to increased lead generation, improved customer engagement, and higher conversion rates. The automated personalization will result in more effective marketing campaigns and a better return on investment. Compliance with data privacy regulations will mitigate legal risks and enhance brand reputation.