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Personalized Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

Challenge: Lead Generation and Marketing Material Delivery

Innowise seeks to improve lead generation and the delivery of personalized marketing materials to potential clients. The current process relies on manual data capture and email sending, which is inefficient and lacks personalization. There's a need for a streamlined system to capture contact information and automate personalized marketing campaigns.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to businesses globally.

Objectives

Automate the capture of contact information from website forms.
Enable personalized marketing material delivery based on user data and preferences.
Improve lead generation efficiency and conversion rates.
Enhance the customer experience through tailored communication.

Functional Requirements

Website form integration (e.g., contact form, newsletter signup).
Data storage and management of contact information.
Contact segmentation based on user data and preferences.
Automated email campaign creation and delivery.
Personalized content insertion into email templates.
Consent management for marketing communications (GDPR compliance).

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, Google Cloud)

CRM integration capabilities

Email marketing API (e.g., SendGrid, Mailchimp)

Database (e.g., PostgreSQL, MySQL)

Integrations Required

Website CMS (e.g., WordPress, Drupal)
CRM system (e.g., Salesforce, HubSpot)
Email marketing service provider (e.g., SendGrid, Mailchimp)

Key Non-Functional Requirements

Scalability to handle a growing number of contacts and campaigns.
High availability and reliability.
Data security and privacy (GDPR compliance).
Performance (fast email delivery).

Expected Business Impact

Implementing this system will significantly improve lead generation efficiency, increase conversion rates, and enhance customer engagement. Automation of marketing material delivery will reduce manual effort and improve the overall effectiveness of marketing campaigns. This will result in increased revenue and improved customer satisfaction.