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Personalized Marketing Automation Platform

innowise.com

Information technology

Challenge: Generating Qualified Leads & Improving Marketing ROI

Innowise aims to enhance its lead generation efforts by offering personalized marketing materials to potential clients. They need a system to capture contact information, consent to data processing, and deliver tailored marketing content in compliance with privacy regulations.

About the Client

International full-cycle software development company developing software for other professionals worldwide.

Objectives: Implement a Robust Lead Capture and Personalized Marketing System

Capture leads through website forms.
Obtain explicit consent for data processing and marketing communications.
Deliver personalized marketing materials based on user preferences.
Ensure compliance with relevant privacy regulations (GDPR, etc.).
Automate the lead nurturing process.

Functional Requirements

Website form integration with consent checkbox.
Data storage and management with privacy controls.
Consent management platform (CMP) functionality.
Segmentation of users based on interests and demographics.
Personalized content delivery (email, etc.).
Automated email workflows and triggers.
Reporting and analytics on marketing campaign performance.

Preferred Technologies

CRM integration

Email marketing platform integration

Cloud-based infrastructure

Required Integrations

Existing CRM system (e.g., Salesforce, HubSpot)
Email marketing platform (e.g., Mailchimp, SendGrid)

Non-Functional Requirements

Scalability to handle a growing number of leads and users.
High availability and reliability.
Data security and privacy compliance.
Performance: fast loading times and efficient processing.

Expected Business Impact

Successful implementation will lead to increased lead generation, improved marketing ROI, enhanced customer engagement, and stronger compliance with data privacy regulations. Improved lead nurturing will result in higher conversion rates and ultimately contribute to business growth.