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Personalized Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

Challenge

Innowise needs a system to efficiently collect and manage leads, obtain consent for personalized marketing, and deliver targeted marketing materials via email, while ensuring compliance with data privacy regulations.

About the Client

International full-cycle software development company providing software solutions to professionals worldwide.

Objectives

Increase lead generation efficiency.
Improve customer engagement through personalized marketing.
Ensure compliance with data privacy regulations (e.g., GDPR).
Automate marketing material delivery.
Enhance marketing ROI.

Functional Requirements

Contact form integration.
Consent management module.
User segmentation capabilities.
Automated email campaign builder.
Email delivery tracking and analytics.
Data privacy compliance features.

Preferred Technologies

CRM integration

Email marketing platform integration

Cloud-based architecture

Integrations Required

CRM system (e.g., Salesforce, HubSpot)
Email marketing platform (e.g., Mailchimp, SendGrid)

Key Non-Functional Requirements

Scalability to handle a large volume of contacts.
High performance for rapid email delivery.
Robust security to protect user data.
Compliance with data privacy regulations (GDPR, CCPA).

Expected Business Impact

Successful implementation of this platform is expected to lead to increased lead conversion rates, improved customer retention, and enhanced marketing efficiency, ultimately contributing to Innowise's growth and revenue.