Personalized Marketing Automation Platform

Innowise needs a system to efficiently collect and manage leads, obtain consent for personalized marketing, and deliver targeted marketing materials via email, while ensuring compliance with data privacy regulations.

International full-cycle software development company providing software solutions to professionals worldwide.

• Increase lead generation efficiency.
• Improve customer engagement through personalized marketing.
• Ensure compliance with data privacy regulations (e.g., GDPR).
• Automate marketing material delivery.
• Enhance marketing ROI.

• Contact form integration.
• Consent management module.
• User segmentation capabilities.
• Automated email campaign builder.
• Email delivery tracking and analytics.
• Data privacy compliance features.

• CRM system (e.g., Salesforce, HubSpot)
• Email marketing platform (e.g., Mailchimp, SendGrid)

• Scalability to handle a large volume of contacts.
• High performance for rapid email delivery.
• Robust security to protect user data.
• Compliance with data privacy regulations (GDPR, CCPA).

Successful implementation of this platform is expected to lead to increased lead conversion rates, improved customer retention, and enhanced marketing efficiency, ultimately contributing to Innowise's growth and revenue.