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Personalized Marketing Automation Platform

innowise.com

Information technology

Challenge: Lead Generation & Marketing Efficiency

Innowise seeks to improve lead generation and marketing efficiency by leveraging personalized marketing materials and capturing contact information effectively. The current process relies on manual methods and lacks automation, potentially limiting reach and conversion rates.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to businesses worldwide.

Objectives: Enhance Lead Capture & Personalization

Increase lead generation through personalized marketing materials.
Improve conversion rates by delivering relevant content to potential clients.
Automate the lead capture and nurturing process.
Enhance marketing ROI through targeted campaigns.

Functional Requirements

Contact Form Integration: Seamless integration with website contact forms.
Consent Management: Mechanism to obtain and manage user consent for marketing communications.
Personalized Content Delivery: Dynamic content generation based on user data (e.g., industry, company size).
Automated Email Campaigns: Automated email sequences for lead nurturing.
Data Storage & Management: Secure storage and management of user data in compliance with privacy regulations.

Preferred Technologies

CRM Integration

Marketing Automation Platform

API integration capabilities

Integrations Required

Existing CRM systems (e.g., Salesforce, HubSpot)
Email marketing platforms (e.g., Mailchimp, SendGrid)
Website platforms (e.g., WordPress, custom CMS)

Key Non-Functional Requirements

Scalability: The platform should be able to handle a large volume of contacts and data.
Security: Data protection and compliance with privacy regulations (e.g., GDPR).
Performance: Fast loading times and responsive user interface.

Expected Business Impact

Implementation of this platform is expected to significantly improve lead generation, increase conversion rates, enhance marketing ROI, and streamline marketing operations. By automating personalization, Innowise can deliver more relevant experiences to potential clients, resulting in increased engagement and ultimately, more business.