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Personalized Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

Challenge: Lead Generation & Customer Engagement

Innowise needs a robust system to capture leads from website contacts and nurture them with personalized marketing materials. They aim to improve lead conversion rates and enhance customer engagement by delivering tailored content based on user preferences and behavior. The current method of sending overviews via email after contact submission is likely inefficient and lacks personalization.

About the Client

International full-cycle software development company providing software solutions to professionals worldwide.

Project Goals

Automate the process of collecting leads from website forms.
Personalize marketing materials based on user data.
Improve lead conversion rates through targeted communication.
Enhance customer engagement with relevant content.
Streamline the customer onboarding process.

Functional Requirements

Website form integration.
User data capture and storage.
User segmentation based on demographics, interests, and behavior.
Personalized email campaign creation and automation.
A/B testing of email content.
Reporting and analytics on campaign performance.
Consent management for GDPR and other privacy regulations.

Technology Preferences

Cloud-based architecture (e.g., AWS, Azure, GCP)

CRM integration capabilities

Marketing automation platform APIs

Integration Requirements

Website CMS (e.g., WordPress, Drupal)
CRM system (e.g., Salesforce, HubSpot)
Email marketing platform (e.g., Mailchimp, SendGrid)

Non-Functional Requirements

Scalability to handle a large volume of leads and users.
High availability and reliability.
Secure data storage and transmission.
Performance optimization for fast email delivery.
Compliance with data privacy regulations (GDPR, CCPA).

Expected Business Impact

The implementation of this platform is expected to significantly improve Innowise's lead generation and customer engagement efforts. By delivering personalized marketing materials, they can anticipate a higher lead conversion rate, increased customer satisfaction, and ultimately, greater revenue growth. Automation of the process will also free up sales and marketing resources to focus on more strategic activities.