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Personalized Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

Need for Enhanced Lead Generation and Customer Engagement

Innowise needs a robust system to capture leads through contact forms and manage personal data for delivering personalized marketing materials. The current process relies on manual data handling and lacks automated segmentation and targeted communication, potentially leading to inefficient marketing campaigns and missed opportunities.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to businesses worldwide.

Project Goals

Automate lead capture and data management from contact forms.
Enable personalized marketing material delivery based on user preferences and consent.
Improve marketing campaign effectiveness through targeted communication.
Ensure compliance with data privacy regulations (e.g., GDPR).
Streamline the marketing process to increase efficiency.

Functional Requirements

Contact form integration with website.
Data storage and management with consent tracking.
Segmentation of users based on data and preferences.
Personalized email marketing campaigns.
Automated marketing material delivery.
Consent management and GDPR compliance features.
Reporting and analytics on marketing campaign performance.

Preferred Technologies

CRM Integration

Email Marketing Platform API

Required Integrations

Website CMS (e.g., WordPress)
Email Marketing Service (e.g., Mailchimp, SendGrid)
CRM System (e.g., Salesforce, HubSpot)

Non-Functional Requirements

Scalability to handle a growing number of contacts and campaigns.
High availability and reliability.
Data security and privacy.
Performance and fast response times.
Easy to use interface for marketing team.

Expected Business Impact

Implementing this platform will enhance Innowise's lead generation, improve customer engagement, increase marketing campaign effectiveness, and ensure compliance with data privacy regulations. This will result in higher conversion rates, increased sales, and improved brand loyalty.