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Personalized Marketing Automation Platform

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise needs a robust system to effectively capture leads through contact forms and personalize marketing communications to increase engagement and conversion rates. The current method of manual email distribution is inefficient and lacks personalization, leading to lower conversion rates and potentially non-compliance with data privacy regulations.

About the Client

International full-cycle software development company providing software solutions to professionals worldwide.

Project Goals: Enhanced Lead Management & Marketing Effectiveness

Increase lead conversion rates through personalized marketing.
Improve efficiency of marketing communications.
Ensure compliance with data privacy regulations (e.g., GDPR).
Automate lead nurturing workflows.

Functional Requirements: Marketing Automation System

Contact form integration (as seen in the case study).
Data capture and storage.
Audience segmentation based on user preferences and behavior.
Personalized email campaign creation and automation.
Campaign performance tracking and reporting.
Consent management and data privacy compliance features.

Preferred Technologies

API integration capabilities

Email marketing platform integration

CRM integration

Database for storing customer data

Required Integrations

CRM system (e.g., Salesforce, HubSpot)
Email service provider (e.g., SendGrid, Mailchimp)
Data privacy compliance tools

Non-Functional Requirements

Scalability to handle a large volume of leads.
High availability and reliability.
Data security and privacy compliance.
Performance – fast email delivery and campaign execution.

Expected Business Impact: Increased Revenue & Efficiency

Implementation of this marketing automation platform is expected to increase lead conversion rates by 15-20%, improve marketing team efficiency by automating repetitive tasks, and reduce compliance risks. This will ultimately contribute to increased revenue and improved customer engagement.