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Marketing Automation Platform Integration for Lead Generation

innowise.com

Information technology

Challenge

Innowise is seeking to improve its lead generation process by effectively capturing contact information and delivering personalized marketing materials to potential clients. The current process relies on manual data collection, resulting in inefficiency and limited personalization.

About the Client

Innowise is an international full-cycle software development company providing IT solutions to businesses worldwide. They are expanding their marketing efforts and need to improve lead generation.

Objectives

Automate lead capture through website forms.
Personalize marketing materials based on user data.
Improve lead nurturing and conversion rates.
Enhance the overall marketing effectiveness of Innowise.

Functional Requirements

Website form integration for lead capture.
Email marketing automation.
User segmentation based on defined criteria.
Personalized email templates.
Lead scoring and nurturing.
Reporting and analytics on campaign performance.

Preferred Technologies

API integration

Cloud-based platform

Scalable architecture

Integrations Required

CRM system (e.g., Salesforce, HubSpot)
Existing website platform

Non-Functional Requirements

Scalability to handle increasing volumes of data.
High availability and reliability.
Data security and privacy compliance.

Expected Business Impact

Implementing this marketing automation platform will enable Innowise to significantly improve its lead generation efficiency, personalize customer engagement, and ultimately drive revenue growth. Automation of marketing efforts will free up sales and marketing resources allowing for a more focused, high-impact approach.