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Marketing Automation Platform Integration and Personalization Enhancement

innowise.com

Information technology

Challenge: Lead Generation and Customer Engagement

Innowise seeks to improve lead generation and customer engagement by implementing personalized marketing campaigns. The current process relies on basic contact collection through forms, lacking sophisticated personalization capabilities and automated follow-up. The need exists to better nurture leads and deliver targeted content to potential clients based on their interests and engagement levels.

About the Client

Innowise is an international full-cycle software development company specializing in software solutions for other professionals globally.

Project Goals

Increase lead conversion rates through personalized marketing.
Improve customer engagement with targeted content.
Automate marketing processes for efficiency.
Enhance data-driven decision-making in marketing efforts.

Functional Requirements

Lead capture form integration
Lead segmentation based on user attributes
Personalized email marketing campaigns
Automated email workflows and drip campaigns
Marketing campaign performance tracking and reporting
Consent management for GDPR/privacy compliance

Technology Preferences

Cloud-based platform

API integration capabilities

CRM integration

Scalable architecture

Integration Requirements

CRM system (e.g., Salesforce, HubSpot)
Email service provider (e.g., SendGrid, Mailchimp)
Website forms
Analytics platforms (e.g., Google Analytics)

Non-Functional Requirements

High scalability to handle growing contact volumes
Reliable and secure data storage
Responsive design for optimal viewing across devices
Compliance with data privacy regulations (e.g., GDPR)

Expected Business Impact

Successful implementation of this project is expected to result in a significant increase in qualified leads, improved customer engagement, and higher conversion rates. Automation of marketing processes will reduce manual effort and improve marketing team efficiency. Data-driven insights will enable more effective targeting and personalized messaging, ultimately driving revenue growth.