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Innowise seeks to improve lead generation effectiveness and streamline marketing activities. They are likely facing challenges in managing marketing campaigns, nurturing leads, and measuring ROI without a dedicated marketing automation platform. Their current methods may be inefficient and lack personalization.
Innowise is an international full-cycle software development company specializing in providing IT solutions to professionals worldwide.
Implementing a marketing automation platform will result in increased lead generation, improved marketing efficiency, enhanced customer engagement, and ultimately, a higher return on marketing investments. This will contribute to Innowise's growth and strengthen its position in the IT market.