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Marketing Automation Platform Implementation

innowise.com

Information technology

Lead Generation and Nurturing Challenges

Innowise needs a system to effectively capture leads from website submissions, personalize marketing communications, and nurture potential clients through targeted messaging. The current process relies on manual email campaigns which are inefficient and lack personalization, resulting in low conversion rates.

About the Client

International full-cycle software development company providing software solutions to other professionals.

Project Goals

Automate lead capture and management.
Implement personalized marketing campaigns.
Improve lead nurturing effectiveness.
Increase conversion rates from marketing leads.
Enhance marketing ROI.

Functional Requirements

Automated email marketing campaigns
Lead scoring and segmentation
Personalized email content based on user behavior
Website form integration for lead capture
Campaign performance reporting and analytics
Consent management for GDPR compliance

Preferred Technologies

Cloud-based platform

API integration capabilities

CRM integration

Required Integrations

Website CMS (e.g., WordPress, Drupal)
CRM system (e.g., Salesforce, HubSpot)
Email service provider (ESP)

Non-Functional Requirements

Scalability to handle increasing volumes of leads and contacts
High availability and reliability
Data security and privacy compliance (GDPR)
Performance and responsiveness

Expected Business Impact

Implementing a marketing automation platform is expected to significantly improve lead generation and conversion rates. This will result in increased sales revenue, improved marketing efficiency, and enhanced customer engagement. The automation will free up sales and marketing teams to focus on higher-value activities.