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Marketing Automation Platform for Lead Generation and Personalized Communication

innowise.com

Information technology

Lead Capture and Nurturing Inefficiency

The current process relies on manual data collection through forms and email communication. This is inefficient, lacks personalization, and hinders the effective nurturing of leads. There is a need to automate the process of capturing leads and sending targeted marketing materials.

About the Client

Innowise is an international full-cycle software development company providing software solutions to other businesses globally. They are focused on helping their clients achieve digital transformation and growth.

Project Goals

Automate lead capture and data collection.
Enable personalized marketing material delivery.
Improve lead nurturing and conversion rates.
Enhance customer engagement through targeted communication.
Streamline the marketing process and reduce manual effort.

Functional Requirements

Form creation and management
Lead segmentation based on various criteria
Automated email campaign workflows
Personalized content delivery
Email tracking and analytics
Integration with existing CRM system

Technology Preferences

Cloud-based platform

API-first architecture

Scalable infrastructure

Required Integrations

CRM system (e.g., Salesforce, HubSpot)
Email service provider (e.g., SendGrid, Mailchimp)

Non-Functional Requirements

High scalability to handle growing data volume
Reliable performance and uptime
Robust security measures to protect user data
Compliance with data privacy regulations (e.g., GDPR)

Expected Business Impact

Implementation of the marketing automation platform is expected to result in a significant increase in lead generation, improved lead conversion rates, and enhanced customer engagement. Automation will reduce manual workload and allow the marketing team to focus on strategic initiatives, ultimately driving revenue growth for Innowise.