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Lead Generation & Marketing Automation Platform Enhancement

innowise.com

Information technology

Business services

Advertising & marketing

Current Lead Capture & Follow-up Challenges

Innowise currently relies on a basic contact form for lead capture. The process lacks personalization and automated follow-up, potentially leading to lost opportunities and inefficient marketing efforts. The current system provides minimal data for targeted marketing campaigns.

About the Client

International full-cycle software development company with 2000+ IT professionals.

Strategic Goals for Enhanced Lead Management

Increase qualified lead generation by 20% within the first quarter.
Improve lead nurturing and conversion rates through personalized marketing materials.
Automate marketing follow-up processes to enhance efficiency.
Gain deeper insights into lead behavior and preferences for targeted campaigns.

Core System Functionality

Dynamic contact forms with customizable fields.
Automated email marketing sequences based on lead behavior.
Lead scoring and qualification system.
Personalized content delivery based on lead data.
Detailed analytics and reporting dashboard.
Integration with CRM systems (e.g., Salesforce, HubSpot).
Consent management features for GDPR compliance.

Technology Stack Considerations

JavaScript

HTML

CSS

Node.js

Python

Cloud Platforms (AWS, Azure, GCP)

Essential System Integrations

CRM Systems (Salesforce, HubSpot)
Email Marketing Platforms (Mailchimp, SendGrid)
Website Analytics (Google Analytics)

Critical System Qualities

Scalability to handle increasing lead volumes
High performance and responsiveness
Robust security measures to protect lead data
Reliability and uptime
GDPR compliance

Projected Business Benefits

This project is expected to significantly improve Innowise's lead generation and conversion rates, resulting in increased revenue and a stronger market position. Automated marketing processes will free up valuable time for the sales and marketing teams, allowing them to focus on high-value activities. Improved data insights will enable more targeted and effective marketing campaigns.