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Lead Generation and Personalized Marketing Platform Development

innowise.com

Information technology

Advertising & marketing

Current Lead Capture and Marketing Inefficiencies

Existing website contact collection process lacks automation and personalization capabilities, resulting in missed business opportunities and inefficient marketing material distribution. Need improved data management and targeted communication strategies.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Project Goals

Implement automated lead capture system with consent management
Develop personalized marketing material delivery mechanism
Enhance user data collection and segmentation capabilities
Improve cross-channel marketing coordination

Core System Requirements

Multi-language contact form with GDPR compliance
Email marketing automation with template customization
User data segmentation and profiling engine
Marketing analytics dashboard with conversion tracking

Technology Stack Preferences

React.js for frontend interface

Node.js with Express for backend services

MongoDB for user data storage

AWS for cloud infrastructure

SendGrid for email delivery

System Integration Needs

CRM system integration (Salesforce/HubSpot)
Google Analytics tracking
Payment gateway for premium content access
Social media API integrations

Performance and Security Requirements

Enterprise-grade data encryption (AES-256)
99.9% system uptime SLA
Real-time analytics processing capability
Multi-tenancy architecture support
GDPR and CCPA compliance framework

Expected Business Outcomes

Projected 40% increase in qualified lead conversion rates through automated nurturing workflows, 60% reduction in marketing material distribution time via personalized content delivery, and 25% improvement in customer engagement metrics through targeted campaign management.