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Lead Generation and Marketing Automation System Development

innowise.com

Information technology

Advertising & marketing

Business services

Current Lead Capture Limitations

Inefficient contact collection and personalized marketing execution due to fragmented user data management and manual follow-up processes, leading to potential client engagement gaps and compliance risks with data processing regulations.

About the Client

International full-cycle software development company with 2000+ IT professionals serving enterprise clients globally

Digital Transformation Goals

Implement automated lead capture and nurturing system
Ensure GDPR-compliant data processing workflows
Enhance personalized marketing capabilities through data analytics
Improve conversion rates through optimized user journey tracking

Core System Requirements

Multi-channel contact form with real-time validation
Dynamic content personalization engine
Automated email campaign builder
Compliance management dashboard
Conversion funnel analytics

Technology Stack Preferences

React.js for frontend

Node.js with NestJS framework

MongoDB for document storage

AWS cloud infrastructure

Segment for analytics

Third-party System Integrations

Email marketing platforms (Mailchimp, SendGrid)
CRM systems (Salesforce, HubSpot)
Analytics tools (Google Analytics, Mixpanel)
Payment gateways for premium content

Operational Requirements

Enterprise-grade data encryption
99.9% system uptime SLA
Real-time data processing at scale
Multi-tenancy architecture support
Cross-browser compatibility

Business Value Projections

Anticipated 40% increase in qualified lead conversion rates, 60% reduction in manual marketing operations, and 25% improvement in client retention through enhanced personalized engagement capabilities, with full ROI expected within 18 months of implementation.