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Lead Generation and Marketing Automation System
  1. case
  2. Lead Generation and Marketing Automation System

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Lead Generation and Marketing Automation System

innowise.com
Information technology
Advertising & marketing

Challenges in Lead and Marketing Automation

Inefficient lead capture and personalized marketing material distribution processes, lack of automated consent management for data processing compliance, and need for improved tracking of marketing campaign effectiveness.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Project Goals for Enhanced Lead Management

  • Implement automated lead capture and qualification system
  • Create GDPR-compliant consent management workflow
  • Develop personalized marketing material delivery automation
  • Establish analytics dashboard for campaign performance tracking

Core System Requirements

  • Multi-channel contact form with dynamic consent checkboxes
  • Email marketing automation with personalization engine
  • Lead scoring and segmentation system
  • Comprehensive analytics dashboard
  • Integration with CRM systems

Technology Stack Preferences

React
Node.js
MongoDB
AWS

Required System Integrations

  • Email delivery services (SendGrid)
  • CRM platforms (Salesforce)
  • Analytics tools (Google Analytics)

Non-Functional Requirements

  • GDPR compliance
  • High-availability architecture
  • Data encryption at rest and in transit
  • Scalable cloud infrastructure

Expected Business Impact

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, and full compliance with data protection regulations, resulting in enhanced marketing ROI and improved customer trust metrics.

More from this Company

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