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Lead Generation and Marketing Automation Platform Enhancement

innowise.com

Information technology

Business services

Advertising & marketing

Challenge

The current lead capture process relies on a basic contact form, lacking personalization and automated follow-up. This results in a high volume of leads with limited engagement and a lower conversion rate. There's a need for a more sophisticated system to nurture leads and deliver personalized marketing materials.

About the Client

Innowise is an international full-cycle software development company specializing in providing software solutions to professionals globally.

Objectives

Improve lead quality through targeted marketing.
Increase conversion rates from leads to customers.
Enhance customer engagement through personalized communications.
Automate the lead nurturing process.

Functional Requirements

Automated email marketing campaigns.
Lead scoring and qualification.
Personalized content delivery.
Integration with CRM systems.
Reporting and analytics dashboard.

Technology Preferences

CRM Integration APIs

Email Marketing Platform APIs

Data Analytics Tools

Integrations

CRM (e.g., Salesforce, HubSpot)
Email Marketing Platform (e.g., Mailchimp, SendGrid)

Non-Functional Requirements

Scalability to handle a growing number of leads and contacts.
High performance to ensure timely delivery of marketing materials.
Robust security to protect personal data.
Compliance with data privacy regulations (e.g., GDPR).

Expected Business Impact

Implementing this platform is expected to increase lead conversion rates by 15-20%, improve marketing efficiency, and enhance customer engagement, ultimately contributing to revenue growth and customer retention.