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Lead Generation and Marketing Automation Platform Development
  1. case
  2. Lead Generation and Marketing Automation Platform Development

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Lead Generation and Marketing Automation Platform Development

innowise.com
Information technology
Advertising & marketing
Software development

Challenges in Lead Capture and Marketing Efficiency

The organization faces challenges in effectively capturing and processing potential client information through their website contact form, ensuring GDPR-compliant data handling, and automating personalized marketing material distribution to improve conversion rates while maintaining regulatory compliance.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in delivering customized software solutions across multiple industries.

Key Project Goals

  • Implement a secure, GDPR-compliant contact form with real-time validation
  • Automate personalized marketing material delivery based on user preferences
  • Improve lead qualification and tracking processes
  • Enhance user experience through responsive design and streamlined workflows
  • Ensure seamless integration with existing CRM and analytics systems

Core System Requirements

  • Multi-step contact form with dynamic field validation
  • Consent management system for data processing preferences
  • Automated email campaign trigger based on user input
  • Marketing material customization engine
  • Lead scoring and segmentation dashboard
  • Real-time analytics and conversion tracking

Technology Stack Preferences

React.js for front-end interface
Node.js with Express for backend services
MongoDB for document-based data storage
AWS Lambda for serverless functions
SendGrid API for email automation
Google Analytics 4 for tracking

System Integration Requirements

  • CRM system integration (e.g., Salesforce)
  • Payment gateway for premium content access
  • Third-party analytics platforms
  • Cloud storage for marketing assets
  • Identity verification services

Non-Functional Requirements

  • End-to-end data encryption (GDPR compliance)
  • 99.9% system availability SLA
  • Horizontal scalability for traffic spikes
  • Response time under 2 seconds for 95% of requests
  • Role-based access control (RBAC)
  • Automated backups and disaster recovery

Expected Business Impact

Implementation of this solution is expected to increase lead conversion rates by 40%, reduce manual marketing efforts by 60%, improve data compliance adherence by 100%, and enable scalable growth through automated customer journey personalization while maintaining enterprise-grade security standards.

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