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Lead Generation and Marketing Automation Platform Development

innowise.com

Information technology

Business services

Software development

Current Lead Management Challenges

Existing lead capture process lacks automation, manual handling of contact data reduces efficiency, insufficient personalization capabilities for marketing materials distribution, and compliance management with data processing regulations requires improvement

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Implement automated lead capture and qualification system
Develop personalized marketing content delivery capabilities
Ensure GDPR and privacy regulation compliance
Integrate with existing CRM and analytics platforms
Improve lead conversion rates through targeted campaigns

Core System Requirements

Multi-channel contact form with dynamic fields
AI-powered lead scoring and segmentation
Template-based personalized email generation
Consent management and audit trail system
Real-time analytics dashboard with conversion tracking

Technology Stack Preferences

React.js for frontend interface

Node.js with Express framework

MongoDB for document storage

AWS cloud infrastructure

GraphQL API layer

System Integration Needs

Salesforce CRM integration
SendGrid email service
Google Analytics 4
HubSpot marketing platform
Stripe payment processing

Non-Functional Requirements

99.9% system uptime SLA
HIPAA/GDPR compliance framework
Horizontal scalability to 10M+ monthly leads
Response time under 200ms for 95% of API calls
Role-based access control (RBAC)

Expected Business Impact

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, 60% improvement in marketing campaign ROI, and full compliance with global data protection regulations within first year of implementation