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Lead Generation and Client Data Management System Development

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Client Acquisition and Data Management

Need for automated lead capture system to collect client contacts, manage consent for marketing communications, and distribute personalized software solution overviews while maintaining compliance with data protection regulations.

About the Client

International full-cycle software development company with 2000+ IT professionals serving global clients

Key Project Goals

Implement automated lead generation system
Ensure GDPR-compliant data handling processes
Enable personalized marketing material distribution
Improve client onboarding efficiency

Core System Requirements

Multi-channel contact form with validation
Consent management dashboard
Email template personalization engine
Client data segmentation system
Automated response workflow

Technology Stack

React

Node.js

MongoDB

Express.js

AWS

System Integrations

Email delivery service (SendGrid)
CRM system
Analytics platform

Non-Functional Requirements

Data encryption at rest and in transit
High-availability architecture
Real-time performance monitoring
Scalable cloud infrastructure

Expected Business Impact

25% increase in qualified lead conversion through personalized outreach, 40% reduction in manual data management tasks, enhanced compliance with data protection regulations, and improved client engagement metrics through targeted marketing materials.