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Lead Capture and Personalized Marketing Automation System
  1. case
  2. Lead Capture and Personalized Marketing Automation System

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Lead Capture and Personalized Marketing Automation System

innowise.com
Information technology
Advertising & marketing
Business services

Challenges in Lead Generation and Marketing Personalization

Inefficient lead capture process and lack of personalized marketing materials distribution system, resulting in potential client engagement gaps and compliance risks during marketing campaigns.

About the Client

International full-cycle software development company with 2000+ IT professionals serving global clients

Key Project Goals

  • Implement automated lead capture system with contact information collection
  • Develop personalized marketing material delivery mechanism
  • Ensure GDPR-compliant data processing workflows
  • Create centralized marketing campaign management dashboard

Core System Functionalities

  • Multi-channel contact form with consent management
  • Dynamic marketing material personalization engine
  • Automated email campaign scheduler
  • Compliance tracking dashboard with audit trails

Technology Stack Preferences

React
Node.js
MongoDB
AWS

System Integration Requirements

  • CRM platform (Salesforce)
  • Email marketing API (Mailchimp)
  • Analytics tools (Google Analytics)

Non-Functional Requirements

  • GDPR compliance
  • 99.9% system availability
  • Real-time data encryption
  • Scalable cloud architecture

Expected Business Outcomes

200% increase in qualified lead capture efficiency, 40% improvement in marketing campaign engagement rates, and 60% reduction in manual compliance management efforts through automated data processing workflows.

More from this Company

Development of Marketing Automation and Client Engagement Platform for Software Development Services
Development of Personalized Marketing Automation Platform with Lead Capture Functionality
Implementation of Personalized Marketing Automation System with GDPR-Compliant Contact Management
Development of Personalized Marketing Automation Platform
Personalized Marketing Campaign and Contact Management System