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Lead Capture and Marketing Automation System Development

innowise.com

Information technology

Current Lead Management Challenges

Inefficient lead capture process through static contact forms, lack of automated personalized marketing workflows, difficulty ensuring GDPR compliance in data collection, and limited analytics capabilities for marketing effectiveness tracking

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Implement automated lead capture system with dynamic form handling
Develop personalized marketing automation workflows
Ensure compliance with data protection regulations
Create real-time analytics dashboard for marketing performance tracking

Core System Requirements

Multi-channel contact form integration
Email marketing automation engine
Data consent management system
Real-time analytics dashboard
CRM integration module

Technology Stack Preferences

React.js for front-end development

Node.js with Express for backend

MongoDB for database management

AWS cloud infrastructure

System Integration Needs

Email service providers (SendGrid/Mailchimp)
CRM platforms (Salesforce/HubSpot)
Analytics tools (Google Analytics)
Payment gateways (Stripe/PayPal)

Non-Functional Requirements

GDPR and CCPA compliance
99.9% system uptime SLA
Horizontal scalability for 10M+ monthly submissions
Role-based access control (RBAC)
256-bit SSL encryption for data security

Expected Business Impact

Projected 40% reduction in lead processing time, 25% increase in qualified lead conversion rates, 60% decrease in manual data management tasks, and compliance assurance across 140+ jurisdictions through automated data governance workflows