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Lead Capture and Marketing Automation System Development

innowise.com

Information technology

Advertising & marketing

Business services

Current Lead Management Challenges

Inefficient lead capture process with manual follow-up, lack of automated personalized marketing material delivery, and need for GDPR-compliant data handling system to manage client consents effectively.

About the Client

International full-cycle software development company with 2000+ IT professionals serving enterprise clients globally

Key Project Goals

Implement automated lead capture and nurturing system
Create personalized marketing material delivery workflow
Ensure compliance with data protection regulations
Improve conversion rates through targeted communication

Core System Requirements

Multi-field contact form with dynamic consent management
Automated email campaign trigger system
Marketing material personalization engine
Comprehensive analytics dashboard
GDPR compliance workflow automation

Technology Stack Requirements

React.js for frontend interface

Node.js with Express backend

MongoDB for document storage

AWS cloud infrastructure

SendGrid API integration

System Integration Needs

Email marketing platform API
CRM system integration
Analytics tools (Google Analytics, Mixpanel)
Payment gateway for premium content

Performance and Security Requirements

Enterprise-grade data encryption
99.9% system uptime SLA
Scalable architecture for 100k+ monthly submissions
Real-time analytics processing
Multi-factor authentication

Expected Business Outcomes

Projected 40% reduction in lead response time, 25% increase in qualified lead conversion rates, and 60% improvement in marketing campaign ROI through automated personalized content delivery while maintaining full regulatory compliance.