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Lead Capture and Consent Management Portal Development

innowise.com

Information technology

Advertising & marketing

Challenges in Lead Capture and Data Consent Management

Inefficient lead capture process through static website forms, lack of automated consent management system for marketing communications, and potential compliance risks with data privacy regulations due to manual handling of personal data.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Objectives for Lead Capture System Development

Implement automated lead capture system with email verification
Develop compliant consent management framework for data processing
Create seamless integration with existing marketing infrastructure
Improve lead qualification through enhanced form analytics

Core System Functionalities

Multi-step contact form with real-time validation
Dynamic consent checkboxes with regulatory text customization
Automated email delivery of company overview materials
Admin dashboard for consent tracking and lead management
Integration with CRM for lead nurturing workflows

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document-based data storage

AWS Lambda for serverless email processing

GDPR-compliant data encryption standards

System Integration Requirements

Email marketing platform (Mailchimp/HubSpot)
CRM system (Salesforce/Zoho)
Analytics tools (Google Analytics/Mixpanel)
Payment gateway for premium content access

Non-Functional Requirements

ISO 27001 information security compliance
99.9% system uptime SLA
Support for 10,000 concurrent form submissions
Automated data anonymization after 24 months
WCAG 2.1 accessibility compliance

Expected Business Impact of Enhanced Lead Management

Projected 40% reduction in lead processing time, 60% improvement in consent compliance tracking, and 25% increase in qualified lead conversion rates through automated nurturing workflows, while maintaining full regulatory compliance with global data protection standards.