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Lead Capture and Client Communication Enhancement Platform

innowise.com

Information technology

Business services

Advertising & marketing

Current Lead Management Challenges

Inefficient lead capture and client communication processes hinder business development. Manual handling of contact requests creates delays in delivering company overviews. Lack of automated consent management for GDPR compliance. Difficulty tracking marketing campaign effectiveness across multiple channels.

About the Client

International full-cycle software development company with 2000+ IT professionals, providing custom software solutions to enterprises and SMEs globally

Key Project Goals

Implement automated lead capture system with email workflow integration
Ensure GDPR-compliant data processing mechanisms
Create centralized dashboard for marketing analytics
Improve conversion rates through personalized follow-up automation
Enhance brand credibility through professional digital touchpoints

Core System Requirements

Multi-channel contact form with dynamic field validation
Automated email distribution system with template customization
Consent management module with audit trail functionality
Real-time analytics dashboard for campaign performance tracking
CRM integration for lead nurturing workflows
Responsive design for cross-device compatibility

Technology Stack Preferences

React.js for front-end development

Node.js with Express framework

MongoDB for document storage

AWS cloud infrastructure

SendGrid API for email services

Google Analytics 4 integration

System Integration Needs

CRM platform (Salesforce/SAP)
Marketing automation tools (HubSpot)
Payment gateway for premium content
Single Sign-On (SSO) providers
Customer support chatbots

Non-Functional Requirements

99.9% system uptime SLA
Sub-200ms response time for API endpoints
ISO 27001-certified security framework
Horizontal scalability for traffic spikes
WCAG 2.1 accessibility compliance

Expected Business Outcomes

Projected 40% reduction in lead response time, 25% increase in qualified lead conversion rates, and 60% decrease in manual data processing efforts. Enhanced compliance posture with automated audit reporting. Improved marketing ROI through detailed campaign analytics and personalized client engagement.