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Interactive Industry-Specific Software Solutions Platform

innowise.com

Information technology

Advertising & marketing

eCommerce

Financial services

Lead Generation and Compliance Challenges

Inefficient contact collection process on corporate website leading to missed business opportunities and potential non-compliance with data protection regulations during initial client engagement.

About the Client

International full-cycle software development company serving enterprise clients across multiple industries

Digital Engagement Optimization Goals

Implement GDPR-compliant contact collection mechanism
Increase qualified lead conversion rates by 40%
Enable personalized content delivery based on user preferences
Streamline initial client onboarding process

Core Platform Capabilities

Dynamic contact form with conditional fields
Consent management system with audit trail
Automated email campaign trigger based on user input
Industry-specific content recommendation engine
Multi-language support with localization

Technology Stack Requirements

React.js for frontend components

Node.js with Express framework

MongoDB for document-based data storage

AWS cloud infrastructure

GDPR compliance framework

System Integration Needs

Email marketing platform (Mailchimp/HubSpot)
CRM system (Salesforce/SAP)
Analytics tools (Google Analytics/Mixpanel)
Payment gateway for premium content access

Operational Requirements

99.9% system uptime SLA
Sub-200ms response time for form submissions
Role-based access control (RBAC)
Automated data encryption at rest and in transit
Horizontal scalability for traffic spikes

Business Value Projections

Implementation will reduce lead acquisition costs by 30%, increase marketing qualified leads (MQLs) by 55%, achieve 100% regulatory compliance in data collection, and shorten sales cycle duration by 25% through improved prospect segmentation and personalized content delivery.