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Implementation of Personalized Marketing Automation System with GDPR-Compliant Data Collection

innowise.com

Information technology

Advertising & marketing

Software development

Marketing Personalization and Data Compliance Challenges

Need to effectively collect and process user contact information for personalized marketing campaigns while maintaining compliance with data protection regulations. Current form submission process lacks automated follow-up mechanisms and targeted content delivery capabilities.

About the Client

International full-cycle software development company specializing in creating customized digital solutions for global clients

Key Project Goals

Develop automated system for personalized marketing material distribution
Ensure GDPR-compliant data collection and processing workflows
Implement real-time email delivery system with personalized content
Create scalable solution for managing marketing campaign subscriptions

Core System Requirements

Interactive contact form with dynamic field validation
Consent management system with audit trail
Email template engine for personalized content
Campaign performance analytics dashboard
Automated follow-up email sequences

Technology Stack

React.js for front-end interface

Node.js with Express framework

MongoDB for document storage

AWS cloud infrastructure

SendGrid API for email delivery

System Integrations

CRM system integration (Salesforce/HubSpot)
Marketing analytics tools (Google Analytics)
Payment gateway for premium content access
Third-party data validation services

Non-Functional Requirements

End-to-end data encryption (TLS 1.3)
99.9% system uptime SLA
Real-time processing of 10,000+ concurrent submissions
Automated compliance reporting framework
Multi-tenancy architecture for future scalability

Expected Business Outcomes

Projected 40% increase in marketing campaign conversion rates through personalized content delivery, 60% reduction in manual follow-up processes, and full compliance with global data protection regulations. The system will enable scalable growth while maintaining audit-ready data governance.