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Implementation of Personalized Marketing Automation System with GDPR Compliance

innowise.com

Information technology

Advertising & marketing

Software development

Data Management and Compliance Challenges

Need to efficiently collect, process, and utilize user contact information for personalized marketing while ensuring compliance with data protection regulations (GDPR). Current manual processes risk non-compliance and limit personalized content delivery capabilities.

About the Client

International full-cycle software development company specializing in creating customized IT solutions for global clients

Project Goals for Enhanced Data Handling

Create secure contact collection system with explicit consent management
Implement automated personalized marketing material distribution
Ensure full compliance with data protection regulations
Improve user experience through targeted content delivery

Core Functionalities Required

Multi-field contact submission form with consent checkboxes
Automated email response system with template personalization
User data management dashboard
Compliance tracking and audit trail functionality
Marketing campaign analytics dashboard

Technology Stack Preferences

React.js for front-end interface

Node.js with Express for backend

MongoDB for user data storage

AWS SES for email delivery

JWT for authentication

System Integration Requirements

Email service provider API (SendGrid/Mailchimp)
CRM system integration (Salesforce/HubSpot)
Analytics platform (Google Analytics)
Data encryption services (AWS KMS)

Critical System Requirements

GDPR-compliant data encryption at rest and in transit
99.9% system uptime SLA
Horizontal scalability for 100k+ monthly submissions
Response time under 200ms for form submissions
Role-based access control (RBAC)

Expected Business Impact

300% increase in marketing campaign conversion rates through personalized content delivery, 60% reduction in manual data handling efforts, full regulatory compliance assurance, and enhanced customer trust through transparent data management practices.