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Implementation of GDPR-Compliant Lead Capture and Email Automation System

innowise.com

Information technology

Advertising & marketing

Challenges in Lead Capture and Compliance

Inefficient manual handling of contact requests, lack of automated consent management for data processing, and absence of personalized marketing material distribution system leading to potential compliance risks and missed business development opportunities.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for enterprise clients globally

Goals for Enhanced Lead Management

Create seamless contact submission process with automated confirmation
Implement GDPR-compliant data processing workflows
Establish automated personalized marketing material delivery system
Improve lead tracking and follow-up capabilities

Core System Functionalities

Multi-field contact form with validation
Dynamic consent management interface
Automated email response system with template engine
Marketing material repository with version control
Lead tracking dashboard with analytics

Technology Stack Preferences

React.js for frontend interface

Node.js with Express for backend services

MongoDB for document storage

AWS Lambda for serverless email processing

SendGrid API for email delivery

System Integration Needs

CRM system integration (Salesforce/HubSpot)
Marketing automation platform
Analytics dashboard (Power BI/Tableau)
Cloud storage for document management

Operational Requirements

HIPAA/GDPR compliance certification
99.9% system uptime SLA
2000 concurrent form submissions capacity
End-to-end data encryption
Multi-language support (10+ languages)

Business Impact Projections

Expected 40% reduction in lead response time, 60% improvement in compliance audit readiness, and 25% increase in qualified lead conversion rates through automated personalized content delivery and streamlined data management processes.