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Implementation of Contact Management and Personalized Marketing System

innowise.com

Information technology

Advertising & marketing

Business services

eCommerce

Current Contact Management Challenges

Inefficient handling of contact form submissions and personalized marketing material distribution, with potential gaps in data processing compliance and user experience optimization.

About the Client

International full-cycle software development company serving global clients with custom IT solutions

System Enhancement Goals

Improve contact data processing efficiency by 40%
Ensure GDPR-compliant data handling workflows
Enhance personalized marketing material delivery accuracy
Optimize form submission user experience across devices

Core System Requirements

Multi-field contact form with validation
Automated data categorization engine
Personalized content recommendation algorithm
Secure data storage with encryption
Multi-language interface support

Technology Stack

React

Node.js

MongoDB

AWS Lambda

GraphQL

System Integrations

CRM platform
Email marketing service
Analytics dashboard

Performance Requirements

99.9% system uptime
Sub-200ms response time
Role-based access control
Data backup and recovery protocols

Business Impact Projections

Expected 35% increase in qualified lead conversion through improved personalization, 50% reduction in manual data processing tasks, and enhanced compliance with international data protection regulations.