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Implementation of Automated Lead Generation and Client Onboarding System

innowise.com

Information technology

Advertising & marketing

Business services

Challenges in Client Acquisition and Process Automation

Inefficient manual handling of client inquiries and lead generation processes resulted in delayed response times, potential lead loss, and suboptimal resource allocation for personalized marketing campaigns.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in delivering customized software solutions across multiple industries since 2007

Digital Transformation Goals

Automate lead capture and qualification processes
Implement GDPR-compliant data handling workflows
Enhance client engagement through personalized marketing automation
Integrate centralized client information management system

Core System Capabilities

Interactive contact form with real-time validation
Automated email response system with template customization
Lead scoring and segmentation engine
Marketing campaign performance dashboard
Multi-language support interface

Technology Stack Requirements

React.js for front-end development

Node.js with NestJS framework

MongoDB for document storage

AWS cloud infrastructure

SendGrid API integration

System Connectivity Needs

CRM system integration (Salesforce/HubSpot)
Email marketing platform (Mailchimp)
Analytics tools (Google Analytics 4)
Payment gateway integration (Stripe)

Operational Requirements

99.9% system availability SLA
Real-time data processing under 200ms latency
ISO 27001-certified security framework
Horizontal scalability for 10x traffic growth
WCAG 2.1 accessibility compliance

Business Value Projections

Anticipated 40% reduction in lead response time, 25% increase in qualified lead conversion rates, and 60% decrease in manual data handling efforts, supporting annual revenue growth of $2-3M through improved client acquisition efficiency.