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Implementation of Automated Client Contact Management and Marketing Distribution System

innowise.com

Information technology

Advertising & marketing

Software development

Client Challenge in Lead Management and Marketing Automation

Inefficient manual processes for collecting and managing client contact information, distributing personalized marketing materials, and ensuring compliance with data privacy regulations during lead generation campaigns

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Create automated system for capturing and managing client contact information
Implement secure email distribution platform for personalized marketing materials
Ensure compliance with data privacy regulations (GDPR, etc.)
Improve lead conversion rates through targeted marketing automation

Core System Requirements

Multi-channel contact form with validation
Email template management system
Automated campaign scheduling
Consent management dashboard
Analytics and reporting portal

Technology Stack Preferences

React.js for frontend interface

Node.js with Express for backend services

MongoDB for contact data storage

AWS SES for email delivery

GDPR compliance framework

Required System Integrations

Email service provider API (e.g., SendGrid)
CRM system integration (e.g., Salesforce)
Analytics tools (Google Analytics)
Payment gateway for premium content access

Non-Functional Requirements

Enterprise-grade data encryption
High-availability architecture
Real-time performance monitoring
Multi-language support
Scalable cloud infrastructure

Expected Business Impact

30% reduction in lead processing time, 25% increase in marketing campaign conversion rates, and full compliance with global data privacy regulations, resulting in enhanced client trust and increased revenue opportunities