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Enhanced Client Engagement Platform Development
  1. case
  2. Enhanced Client Engagement Platform Development

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Enhanced Client Engagement Platform Development

innowise.com
Information technology
Advertising & marketing
Business services

Client Engagement Challenges

Inefficient lead capture processes and lack of automated personalized marketing workflows hinder effective client acquisition and engagement, while manual data processing creates delays in delivering targeted marketing materials.

About the Client

An international full-cycle software development company providing tailored IT solutions to businesses globally

Key Project Goals

  • Streamline client lead capture process with automated contact management
  • Implement personalized marketing automation for targeted outreach
  • Ensure GDPR-compliant data processing workflows
  • Enhance client engagement through timely, relevant content delivery

Core System Capabilities

  • Dynamic contact form with consent management
  • Personalized email marketing workflow engine
  • Marketing material distribution tracking
  • Real-time engagement analytics dashboard

Technology Stack

React
Node.js
MongoDB
AWS Cloud Services

System Integrations

  • Email marketing platforms (Mailchimp/HubSpot)
  • CRM systems (Salesforce)
  • Analytics tools (Google Analytics)

Performance Standards

  • 99.9% system uptime SLA
  • Sub-2-second page load times
  • End-to-end data encryption
  • Horizontal scalability for 10k+ concurrent users

Business Impact Projections

Expected 40% increase in lead conversion rates through automated personalized outreach, 60% reduction in manual marketing operations, and improved GDPR compliance with centralized consent management, resulting in enhanced client acquisition efficiency and marketing ROI.

More from this Company

Development of Marketing Automation and Client Engagement Platform for Software Development Services
Development of Personalized Marketing Automation Platform with Lead Capture Functionality
Implementation of Personalized Marketing Automation System with GDPR-Compliant Contact Management
Development of Personalized Marketing Automation Platform
Personalized Marketing Campaign and Contact Management System