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Development of Workspace Booking System with Contact Management and Personalized Marketing Integration

innowise.com

Information technology

Business services

Current Challenges in Workspace Management and Lead Generation

Need for an integrated system to manage workspace bookings while capturing and processing client contact information for personalized marketing, ensuring GDPR compliance, and maintaining seamless user experience across platforms.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Project Goals

Implement a digital workspace booking platform with real-time availability tracking
Develop automated contact collection and segmentation system
Ensure compliance with data privacy regulations (GDPR/CCPA)
Integrate marketing personalization capabilities
Create intuitive user interface for both administrators and end-users

Core System Requirements

Interactive workspace booking calendar with real-time updates
Multi-step contact information capture form with consent management
Automated marketing campaign triggers based on user behavior
Role-based access control for administrators and clients
Comprehensive reporting dashboard with analytics

Technology Stack Preferences

React.js for front-end development

Node.js with Express for backend services

MongoDB for database management

AWS cloud infrastructure

GraphQL API integration

System Integration Needs

CRM system integration (e.g., Salesforce)
Email marketing platform (e.g., Mailchimp)
Payment gateway integration
Google Calendar API synchronization

Non-Functional Requirements

Support for 10,000+ concurrent users
End-to-end data encryption
99.9% system uptime SLA
Mobile-responsive design
Multi-language support

Expected Business Outcomes

Streamlined workspace booking process reducing administrative overhead by 40%, enhanced lead conversion rates through personalized marketing automation, improved data compliance posture, and 25% increase in customer retention through improved user experience.