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Development of Personalized Marketing Software Platform
  1. case
  2. Development of Personalized Marketing Software Platform

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Development of Personalized Marketing Software Platform

innowise.com
Information technology
Advertising & marketing
Business services

Challenges in Personalized Marketing Delivery

Need to efficiently collect client contact information and deliver personalized marketing materials at scale while maintaining compliance with data protection regulations. Current processes require manual handling of lead generation and content personalization.

About the Client

International full-cycle software development company serving enterprise clients across multiple industries

Key Project Goals

  • Create automated system for personalized marketing material delivery
  • Implement secure contact collection and management platform
  • Enable seamless integration with existing CRM systems
  • Ensure GDPR-compliant data processing workflows

Core System Requirements

  • Contact form with multi-field data collection
  • Dynamic content personalization engine
  • Email marketing automation system
  • Lead management dashboard with analytics

Technology Stack Preferences

React.js for frontend
Node.js with Express for backend
MongoDB for database
AWS cloud infrastructure

Required System Integrations

  • Email delivery services (SendGrid)
  • CRM platforms (Salesforce, HubSpot)
  • Analytics tools (Google Analytics)
  • Payment gateways (Stripe)

Non-Functional Requirements

  • High availability (99.9% uptime)
  • Enterprise-grade data encryption
  • Horizontal scalability for marketing campaigns
  • Multi-tenancy support for different clients

Expected Business Impact

200% increase in lead conversion rates through personalized content delivery, 60% reduction in manual marketing operations, and enhanced client satisfaction through automated, compliant data handling processes.

More from this Company

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Personalized Marketing Campaign and Contact Management System