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Development of Personalized Marketing Platform with Data Consent Management

innowise.com

Information technology

Advertising & marketing

Gambling

Challenges in Personalized Marketing Execution

Need to collect and process user contact information securely while ensuring compliance with data protection regulations. Current processes require improved mechanisms for obtaining explicit consent and delivering personalized marketing materials at scale.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for enterprise clients across multiple industries.

Key Project Goals

Implement secure contact collection and management system
Ensure GDPR-compliant data processing workflows
Enable automated personalized marketing material delivery
Improve lead conversion tracking through enhanced form analytics

Core System Requirements

Multi-field contact form with validation
Dynamic consent checkbox system
Email template management interface
Campaign performance dashboard
Automated follow-up email triggers

Technology Stack Preferences

React.js for front-end interface

Node.js with Express for backend

MongoDB for document storage

AWS SES for email delivery

Google Analytics 4 integration

System Integration Requirements

CRM system (Salesforce/HubSpot)
Email marketing platforms (Mailchimp)
Data analytics tools (Tableau)
Payment gateway (Stripe)

Non-Functional Requirements

99.9% system uptime SLA
End-to-end data encryption
Horizontal scalability for 10M+ monthly submissions
Sub-second API response times
WCAG 2.1 accessibility compliance

Expected Business Impact

Projected 40% increase in marketing campaign conversion rates through personalized content delivery, 60% reduction in manual data processing efforts, and full compliance with global data protection regulations enabling market expansion into EU and APAC regions.