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Development of Personalized Marketing Platform with Contact Management System

innowise.com

Information technology

Advertising & marketing

Business services

Challenges in Personalized Marketing and Contact Management

The need to efficiently process personal data for personalized marketing materials while maintaining compliance with data protection regulations, and the requirement to automate contact form submissions and follow-up processes.

About the Client

International full-cycle software development company providing IT solutions to businesses worldwide

Key Goals for the Development Project

Implement a secure contact management system for personalized marketing distribution
Automate the processing of form submissions and email responses
Ensure compliance with data protection regulations (e.g., GDPR)
Enhance user experience through streamlined communication channels

Core System Functionalities

Interactive contact form with validation and error handling
Personalized marketing material generation engine
Automated email response system with templates
User consent management dashboard
Submission tracking and analytics interface

Technology Stack Preferences

React.js for front-end interface

Node.js with Express for backend services

MongoDB for NoSQL database

AWS for cloud infrastructure

SendGrid API for email services

Third-Party System Integrations

Email marketing platforms (e.g., Mailchimp)
CRM systems (e.g., Salesforce)
Analytics tools (e.g., Google Analytics)
Data protection compliance frameworks

System Quality Attributes

High availability (99.9% uptime)
Data encryption and security compliance
Scalable architecture for global users
Multi-language support (including RTL languages)
Responsive design for all device types

Anticipated Business Outcomes

The implementation will result in 40% faster lead response times, improved marketing personalization effectiveness by 60%, enhanced data compliance posture, and a 25% increase in qualified lead generation through optimized user engagement.