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Development of Personalized Marketing Platform with Contact Management System

innowise.com

Information technology

Business services

Consulting

Challenges in Lead Management and Personalized Marketing

Current lead capture process relies on manual follow-ups and lacks automated personalization capabilities. Difficulty tracking prospect engagement with marketing materials and measuring campaign effectiveness. Need centralized system to manage contact data while maintaining compliance with data protection regulations.

About the Client

International full-cycle software development company with 2000+ IT professionals serving global clients

Key Goals for Marketing Automation Platform

Implement automated lead capture and nurturing workflow
Enable personalized marketing material delivery based on user behavior
Create centralized contact management system with GDPR compliance
Integrate analytics for campaign performance tracking

Core System Functionalities

Multi-channel contact form integration
Email campaign builder with personalization tags
User behavior tracking dashboard
Automated follow-up workflows
Data export and reporting tools
Consent management system for compliance

Technology Stack Requirements

React.js for frontend

Node.js with Express for backend

MongoDB for database

AWS cloud infrastructure

SendGrid for email delivery

System Integration Needs

CRM system (Salesforce/HubSpot)
Email marketing platforms
Analytics tools (Google Analytics)
Payment gateways for premium content

Performance and Security Requirements

99.9% system uptime SLA
End-to-end data encryption
Role-based access control
Scalable architecture for 10k+ concurrent users
Response time under 2 seconds for 95% of requests

Expected Business Outcomes

Projected 40% reduction in manual sales follow-up time, 25% increase in qualified leads through personalized campaigns, and 35% improvement in marketing ROI tracking capabilities. Compliance framework expected to reduce data handling risks by 60%.