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Development of Personalized Marketing Platform with Contact Management and Automated Information Delivery

innowise.com

Information technology

Advertising & marketing

Challenges in Contact Management and Automated Information Delivery

Inefficient manual processes for collecting and processing client contacts, lack of automated systems for personalized marketing material delivery, and compliance risks in data processing workflows.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Goals for Marketing Platform Development

Implement an automated system for collecting and processing client contact information
Ensure GDPR-compliant data handling and consent management
Streamline personalized marketing material delivery through email automation
Improve client engagement through real-time response tracking and analytics

Core System Functionalities

Interactive contact form with GDPR consent checkbox
Automated email workflow for sending personalized overviews
Dynamic marketing material generation based on user inputs
Dashboard for tracking form submissions and email engagement metrics

Technology Stack Requirements

React.js

Node.js

MongoDB

Express.js

AWS

System Integration Needs

Email delivery service (e.g., SendGrid)
CRM system (e.g., Salesforce)
Analytics platform (e.g., Google Analytics)

Non-Functional Requirements

GDPR compliance
High-availability architecture
Scalable cloud infrastructure
Data encryption at rest and in transit

Expected Business Impact of Marketing Platform Development

200% increase in contact form conversion rates, 70% reduction in manual marketing operations, improved compliance with data protection regulations, and enhanced client satisfaction through faster, personalized responses.