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Development of Personalized Marketing Platform with Contact Management and Automated Email Campaigns

innowise.com

Information technology

Business services

Software development

Challenges in Personalized Marketing and Contact Management

Current manual processes for collecting client contacts and distributing personalized marketing materials result in inefficiencies, delayed response times, and limited scalability. Need for automated systems to ensure GDPR compliance while maintaining high engagement rates.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Project Goals

Implement automated contact collection and management system
Develop personalized marketing material generation capabilities
Ensure compliance with data privacy regulations (GDPR/CCPA)
Improve marketing campaign delivery efficiency by 40%

Core System Functionalities

Multi-channel contact form collection with validation
Dynamic content personalization engine
Automated email campaign scheduler
Data privacy compliance dashboard
Real-time campaign performance analytics

Technology Stack Requirements

React

Node.js

MongoDB

AWS

SendGrid API

System Integration Needs

CRM system integration (Salesforce/HubSpot)
Email service providers
Analytics platforms (Google Analytics)
Payment gateways for premium content

Non-Functional Requirements

99.9% system uptime SLA
End-to-end data encryption
Horizontal scalability for 10x traffic growth
Response time under 2 seconds for 95% of requests

Expected Business Impact

Projected 35% reduction in marketing operational costs, 25% increase in lead conversion rates through personalized content, and 50% faster campaign deployment times. Compliance framework implementation will reduce regulatory risk exposure by 80%.