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Development of Personalized Marketing Overview Distribution System

innowise.com

Information technology

Business services

Software development

Marketing Automation and Lead Nurturing Challenges

Need for automated collection and processing of prospect contact information through personalized marketing materials distribution, while maintaining compliance with data privacy regulations during lead generation campaigns

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating software solutions for businesses worldwide

Key Project Goals

Implement automated contact information collection system
Develop personalized marketing content delivery mechanism
Ensure GDPR-compliant data processing workflow
Improve lead conversion rates through targeted materials

Core System Requirements

Interactive contact form with validation
Personalized content generation engine
Automated email distribution system
Consent management dashboard
Submission tracking and analytics

Technology Stack Preferences

React.js for frontend interface

Node.js backend framework

MongoDB database

AWS cloud infrastructure

SendGrid email API

System Integration Needs

CRM system integration
Marketing analytics tools
Email verification services
Data privacy compliance modules

Performance and Security Requirements

99.9% system availability
End-to-end data encryption
Scalable architecture for 10k+ daily submissions
Real-time analytics dashboard
Multi-factor authentication

Business Impact Projections

Expected 40% increase in qualified lead generation through personalized content delivery, 60% reduction in manual data processing time, and improved compliance with data privacy regulations through automated consent management workflows