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Development of Personalized Marketing Email Campaign System with Data Consent Management

innowise.com

Information technology

Business services

Challenges in Lead Capture and Compliance

Inefficient manual processes for collecting client contacts, lack of automated systems for personalized marketing material delivery, and need for compliant data processing mechanisms that adhere to privacy regulations while maintaining user engagement.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Digital Transformation Goals

Implement automated contact collection system with consent management
Develop personalized email campaign delivery mechanism
Ensure compliance with global data protection regulations
Enhance user experience through seamless form submission process

Core System Capabilities

Interactive contact submission form with validation
GDPR-compliant consent checkbox with audit trail
Email template management system
Automated email delivery workflow
Admin dashboard for campaign analytics

Technology Stack

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document storage

AWS SES for email delivery

JWT for authentication

System Interoperability

Email service provider API (SendGrid)
CRM system integration (Salesforce)
Analytics platform (Google Analytics)
Data validation services (Hunter.io)

Operational Requirements

99.9% system availability SLA
End-to-end encryption for data security
Horizontal scalability for campaign spikes
Real-time analytics dashboard performance under 2s load time

Business Value Projections

Anticipated 40% increase in qualified lead capture through optimized forms, 25% higher email engagement rates via personalized content, 100% compliance with data protection regulations, and 50% reduction in manual marketing operations through automation.