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Development of Personalized Marketing Email Campaign Platform with Consent Management

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Marketing Material Distribution and Consent Management

Current manual processes for collecting user consent and distributing personalized marketing materials lead to inefficiencies, potential compliance risks with data protection regulations, and limited tracking capabilities for campaign effectiveness.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Goals for Marketing Platform Development

Implement automated consent management system compliant with data protection regulations
Create personalized marketing material delivery mechanism based on user preferences
Establish real-time submission tracking and analytics dashboard
Enhance user experience through seamless email campaign integration

Core Platform Functionalities

Interactive contact form with dynamic consent checkboxes
Email template personalization engine with merge tags
Automated email campaign scheduler
Real-time submission tracking with confirmation emails
Comprehensive analytics dashboard for campaign performance

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for NoSQL database

AWS for cloud infrastructure

SendGrid API for email delivery

System Integration Needs

CRM system integration (Salesforce/HubSpot)
Marketing analytics tools (Google Analytics)
Payment gateway for premium content access
Single Sign-On (SSO) authentication

Performance and Security Requirements

GDPR and CCPA compliance framework
99.9% system uptime SLA
End-to-end data encryption
Horizontal scalability for 100,000+ concurrent users
Response time under 2 seconds for 95% of requests

Expected Business Outcomes

Implementation will result in 40% reduction in manual marketing operations, 60% improvement in campaign tracking accuracy, and 25% increase in qualified lead generation through enhanced personalization capabilities while maintaining full regulatory compliance.