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Development of Personalized Marketing Email Campaign Platform

innowise.com

Information technology

Advertising & marketing

Software development

Current Lead Capture and Marketing Automation Limitations

Existing contact collection and marketing material distribution process lacks automation, personalized content delivery capabilities, and integrated analytics to measure campaign effectiveness.

About the Client

International full-cycle software development company with 2000+ IT professionals specializing in creating customized software solutions for global clients

Key Project Goals

Implement automated lead capture and management system
Develop personalized marketing material delivery capabilities
Create centralized platform for email campaign management
Ensure GDPR/CCPA compliance for data processing
Establish performance tracking and analytics dashboard

Core System Requirements

Multi-channel contact form integration
Consent management system with audit trail
Email template builder with personalization tags
Campaign scheduling and automation workflows
Real-time analytics dashboard with conversion tracking

Technology Stack Preferences

React.js for frontend

Node.js with Express for backend

MongoDB for document storage

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Requirements

CRM system integration (Salesforce/HubSpot)
Payment gateway for premium content access
Google Analytics 4 integration
Single Sign-On (SSO) capabilities

Non-Functional Requirements

99.9% system availability SLA
End-to-end encryption for data protection
Horizontal scalability for campaign spikes
Response time under 2 seconds for 95% requests
WCAG 2.1 accessibility compliance

Expected Business Impact

Projected 40% increase in lead conversion rates through personalized content delivery, 60% reduction in manual marketing operations, and improved compliance posture with automated data processing audits. Platform scalability will support 10x growth in marketing campaigns while maintaining performance standards.