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Development of Personalized Marketing Campaign Platform with Data Privacy Compliance

innowise.com

Information technology

Advertising & marketing

Software development

Challenges in Personalized Marketing Execution

Need to collect and process personal data for targeted marketing campaigns while maintaining compliance with data privacy regulations (GDPR, CCPA). Current lead generation process requires manual handling of consent management and personalized content delivery at scale.

About the Client

International full-cycle software development company specializing in creating customized IT solutions for businesses globally

Key Project Goals

Create automated system for personalized marketing material delivery
Implement compliant data collection and processing workflows
Enhance lead conversion through intelligent content personalization
Ensure adherence to international data privacy standards

Core System Requirements

User registration with multi-channel consent management
Dynamic content personalization engine
Automated email campaign distribution system
Compliance dashboard for data processing audits
Real-time campaign performance analytics

Technology Stack Preferences

React.js for front-end interface

Node.js with Express for backend services

MongoDB for flexible data storage

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Needs

CRM system integration (Salesforce/HubSpot)
Email marketing platforms
Analytics tools (Google Analytics, Mixpanel)
Payment gateway for premium content access

Non-Functional Requirements

GDPR/CCPA compliance framework
99.9% system uptime SLA
Horizontal scalability for campaign spikes
End-to-end data encryption
Multi-tenancy architecture support

Expected Business Outcomes

200% increase in lead conversion rates through personalized content delivery, 60% reduction in manual campaign management efforts, and full compliance with global data privacy regulations. The platform will enable scalable marketing operations while maintaining customer trust through robust data protection measures.